Using Microsoft 365 Copilot in Marketing: Conduct market research
Marketing teams face the challenge of juggling multiple responsibilities while striving to achieve growth targets. Microsoft 365 Copilot makes this easier by automating strategic planning, fostering collaboration, and streamlining content creation. Watch this video to see how Copilot supports lean marketing teams by enabling them to focus on creative, revenue-generating activities. For tailored advice on using Microsoft 365 Copilot in your organisation, contact Westwood Associates Ltd.
How does Microsoft 365 Copilot assist in market research?
Microsoft 365 Copilot can gather market research by finding related products online and creating comparison tables that highlight features from product documentation. This helps marketers like Callie August streamline their research process.
Can Copilot generate analyses for marketing strategies?
Yes, Microsoft 365 Copilot can generate a SWOT analysis, which outlines strengths, weaknesses, opportunities, and threats for products. This analysis supports marketers in strategically planning their content and campaign strategies.
What role does Copilot play in campaign development?
Microsoft 365 Copilot plays a significant role in campaign development by enabling marketers to quickly gather insights and data, compare product features, and create strategic analyses, ultimately enhancing the effectiveness of their campaigns.
Using Microsoft 365 Copilot in Marketing: Conduct market research
published by Westwood Associates Ltd
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